In the middle of 1968, Marvel began expanding its line of comics. Three books that had been anthology titles--Strange Tales, Tales of Suspense and Tales to Astonish--were converted to single-feature comics: Dr Strange, Captain America and The Incredible Hulk, respectively. The features that had formerly shared those titles were given their own books: Nick Fury, Agent of SHIELD, Iron Man and Sub-Mariner. This apparently had to do with a restriction that the comics distributor of the times, (which was owned by DC) had imposed, allowing Marvel only a certain number of issues per month. Marvel found a new distributor and thus was able to circumvent the restriction.
Oddly enough, the two old Strange Tales features survived the shortest of the six new titles; both lasted only 15 issues before biting the dust. What happened? Well, like all the Marvel titles, they ran into the crunch of 1969. The inflation of the 1960s had resulted in higher costs for the publishers, and finally in late 1969, both DC and Marvel raised their prices to 15 cents. The timing was pretty awful, as the US economy was in recession as well, and the biggest chunk of the Baby Boom generation had reached the end of their prime comic-buying years.
As with the 1961 increase, the result was an immediate decline in sales. Three pennies may not seem like a lot, but it was a 20% hike.
Because the former Strange Tales features were canceled, we do not know how it affected their sales, but we can judge by looking at some of the other Marvel books.
Captain America lost 11% of his readers, while the Hulk was hit with a 6% decline. Thor shed 10% of sales, while the Avengers lost 13% and Sgt Fury 15%. The X-Men dropped 14% and Daredevil 16%. And when you consider that Marvel raised its prices relatively late in 1969's reporting period, the actual declines were probably higher than reported.
Still, all that was in the future as these two issues came out, and Marvel probably had high hopes for this title. The story starts out with Dr Strange in search of Clea, last seen being subjected to a spell of vanishment in Strange Tales #155. She had been vanished by the Ancient One in order to save her from the wrath of Umar, the sister of Dormammu. He learns where she is located via an apparition.
The Doc summons Victoria Bentley, who had become his regular companion following Clea's disappearance to help him find her. She's disappointed to learn that he only wants her help to bring back his old girlfriend:
However, they have barely entered the "Realm Unknown", when Victoria gets sucked into an odd globe. Dr Strange follows, but when he locates her:
Hmmm. As I discussed a long time ago, Stan Lee
wrote Jane Foster out of the Thor series with a similar sequence where she revealed her lack of valor under stress. Perhaps this is a trend at Marvel?
After a few warm-up battles, the issue ends with the big reveal:
Dormammu was always my favorite Dr Strange villain; there's something about that fiery face that is very menacing.
The second issue features a change in the artwork. Tom Palmer had done the pencils, with Dan Adkins on inks for #171 (Adkins had been working on the feature for about a year partly as a penciller and mostly doing both art chores). With #172 (and until the end of the series), Gene Colan took over. Marvel had struggled to find a worthy successor to Steve Ditko ever since he left the series in 1966; with Colan they found their answer:
A terrific and unique style and yet not an imitation of Ditko. Incidentally, in this issue and the first part of #173, Colan worked with traditional rectangular panels, but it was not long before he started experimenting, with fascinating results as you can see here:
The first half of #172 is taken up with an explanation of what happened to Dormammu when he seemingly died during a battle with Eternity. To make a long story short, he had been hurled into the Realm Unknown, where, by coincidence:
Dormammu had sent the apparition so that Dr Strange would come after Clea. Having captured Victoria and the Doc himself, Dormammu departs to the Doorway of Dimensions, leaving a "grisly guardian" to keep a watchful eye on his prisoners. Dr Strange manages to get free, defeat the guardian, and release Clea and Victoria:
Meanwhile, we learn that Dormammu is leading a monster horde towards Earth. However, the monsters are somewhat restless under his command, and his sister has her own ideas about who should be in charge:
This was a major Marvel cliche back in the Silver Age; whenever villains teamed up they bickered even worse than the heroes.
Dr Strange sends Clea and Victoria back to Earth while he battles Dormammu and his monsters. Or should I say Dormammu battles his own monsters and Dr Strange:
Not to mention (with a little help from Clea and Victoria) his sister:
She frees Dr Strange, who follows Dormammu into the Earth Dimension. They battle it out in the clouds above New York City. The Dreaded One seems to be too powerful but Strange has a hole card:
And so Dormammu is banished back to the Dark Dimension.
Comments: A beautiful series of books, ably written by Roy Thomas. Roy sprinkled lots of literary allusions throughout these stories. For example, the second issue is entitled I, Dormammu, an obvious reference to I, Claudius, the 1934 novel that was (in the 1970s) turned into a terrific PBS series.
