I've been working my way through the complete Action Comics run of the Silver Age, and stumbled on this panel:
In Action #331, Lois bribes a pressman to run off one copy of the Daily Planet with the headline story that Clark Kent is secretly Superman. However, the joke is on her and Perry, as the pressman is suddenly taken ill and his assistants print the entire run of the paper with that news. Fortunately, Clark has an idea:
What I find so amusing about this is that Perry could easily be considered a stand-in for Mort Weisinger. Think about it; Weisinger was always using gimmicks to sell Superman comics, from Imaginary Stories to fake covers, to dream sequences, to Red Kryptonite stories. And, I might add, he was very, very successful at this, which undeniably made his bosses at DC quite happy.
Any more examples out there of Perry looking for gimmicks to boost circulation? I am sure there are plenty.